With Facebook as one of the top social networking sites, large and small businesses have found the power of word of mouth in the day and age of web 2.0 sites. It is easy for a person to mass forward a favorite game, site, company, or product on to all of their friends with a few steps. So it pays to have your business out there in the network. It is also a good way to keep your fan base updated by giving them options to view photos, a calendar, and links you find helpful.
And, if you have read my post on Twitter and the uses of Twitter, you might ask yourself what benefit do I get at having one over the other. But that isn’t really the way to look at it. I have both. I have a Twitter account (StrungOutBeader) that updates my Facebook Fanpage (StrungOutCreations on Facebook). This opens me up to two markets. When I post an update on Twitter it will put me on the open channel so that everyone will read it. Then it will update my Fanpage automatically to let the people who follow me have the same information. Ta-Da! I get to keep both valuable and I get to do half the work.
So back to the Fanpage… Lets go over a few basic options that the Fanpage offers that you cannot get on Twitter.
Photos: Facebook allows you to create galleries and host images. This is a valuable tool because you can upload images of your work with links to the item in the description. You can also upload images of the creation of the item. This gives the audience more of a feel for you as a crafter and not just a seller. The wonderful thing about hand-made is that there is a face behind the item. You get a story about the creation.
Calendar: This can be used to promote Sales, Events, or Give-A-Ways. You can also give people a heads up when you will be on vacation so that they can make their orders before or after. You can also use it to let people know about weekly blog posts or craft shows you will be attending.
Reviews: This works the same way that Feedback does on the Etsy site. It allows a person to commend you work. This gives other people the chance to see how much your fans have liked your work.
Now that I have hopefully talked you into how wonderful these pages are you need to know how to create one. Since I have become wordy again I found a YouTube tutorial on the actual creation. After watching it I think it is a great reference. Here is the link: http://www.youtube.com/watch?v=uvcnpBNym10
0 comments:
Post a Comment