Lets play a game... Name that companies packaging. The little teal blue box is famous. It is a simple color. It isn't highly decorated. The most the company does is a simple text logo on the center of the lid and it is wrapped in a simple white bow. It is the purest form of package design out there. It is classic, simple, colorful, and easily recognizable.
These are the key concepts you want to shot for in your stores packaging. There are several resources for packaging online. You should think about your product and what it requires. The packaging I have for my Ring Blossoms is very different from the packaging I use for my embroidered cuffs. My cuffs in general are very sturdy and don't need a lot of protective packaging. I do however like to send them in a card stock paper box. This way I don't worry about anything getting damaged. For my Ring Blossoms I created a fold over card that I attach to a clear plastic resealable bag. They look like something you would find hanging from a hook at the store. If someone wants one wrapped as a gift, I use a paper stock box and use a bit of matted cotton to puff the ring up.
However my needs are going to be different from another Etsy seller. Someone who does pottery for example is going to need protective packaging to be included. Think about how you would receive a vase sent from Target. It would come in a cardboard box. Inside you would have a molded piece of Styrofoam or corrugated cardboard supports. Those would be taped in place to keep the vase from moving. Since you cannot mold Styrofoam to each piece, you can consider buying large blocks and cutting them to generally fit. Or, you can buy packing peanuts. If you have an issue with this places like FedEx can help you find the best option for your piece. You can then look for those options at a cheaper price and do it yourself. Consider the one trip to FedEx as research.
If you have clothing you are sending consider a simple piece of tissue around your folded garment and decorative twine. You could also use a sample piece of fabric you have left over and make pouches that button shut. This is a great idea and feel free to use it.
Just remember you want you packaging to be consistent. Pick a theme and go with it. You also want to consider how reusable your packaging can be. If you want to "be green" try to make it a functional piece as well. The pouch your shirt arrived in might be useful as a travel piece. If you have creative ways to reuse your packaging, suggest it on cute little note card. People will love the time you took to make their item so special.
Also consider offering Packaging as an added item in your store. This way if people do not want it, then you do not have to worry about the cost. It also gives them the option of not paying for it with the item. The customer also has the option of not having to wrap the best birthday present they have ever seen for their bestfriend.
I hope this helps. Let me know if you have any creative ways to package your items.
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