Craft Cult is a "Etsy helper" style site. They are the proud Heart-o-matic service, which allows you to monitor the popularity of your store and single items. It is a prettier more friendly version of Analytics. It allows you to track the flow of visitors, but unlike analytics that is the only information you get. Now the real amazing part is it allows you to separate the views an item might get and the hearts. I use this is a way to gauge the actual popularity of an item.
This is a very popular tool used by many Etsians. I know I learned about it through several shop owners and I like them pass it on to others. So this is a high traffic site.
Pricing
Craft Cult offers two styles of ads. There is the top carousel rotating image gallery. Then there are the two sidebars that have a list of eight images that switch out. (I myself have only done the side bar.) Craft Cult offers a variety of flat-rate packages starting at $15 going up to $55.
What was my experience?
I went with a seven day sidebar ad for $15. I figured this would be a great starter. Since they offer a flat rate, I didn't have to worry about surprise fees. This made this test run seem safer to me. Also, knowing that they are high traffic made it more appealing.
Here is the ad I ran:
I am in the bottom right.
Trackable Results
Here is the important stuff.
My average hits per day when I have not listed a new item is anywhere between 1 and 14. To me this seems like normal average visits if you are not promoting your store. So I consider this my base line of comparison.
I ran my ad from September 25th through August 31st. As per my google anayltics, there is a huge jump in visits. After having talked to the wonderful people at Craft Cult, they let me know that the busiest days for them are Monday and Tuesday. I assume this is because those are the first scheduled days for people after having been out all weekend.
Here are the number:
Wednesday the 25th = 21 unique visits and 2 shop hearts
Thursday the 26th = 29 unique visits and 1 shop heart
Friday the 27th = 30 unique visits and 5 shop hearts
Saturday the 28th = 12 unique visits and no shop hearts
Sunday the 29th = 29 unique visits and 3 shop hearts
Monday the 30th = 23 unique visits and 3 shop hearts
Tuesday the 31st = 10 unique visits no shop hearts
I didn't think to track item hearts. I intend to on my next trial with them. Now I didn't get a sale out of this. But, I did manage on the slow days (the 28th and the 31st) to still almost hit the high end of my non-advertising visits per day. And, on the busy days it doubled and sometimes almost tripled.
So final verdict is that this is a great site to buy on-line advertising. Since money for my store mainly comes from sales in my store I will use this advertising mainly near holidays. I am currently looking for some free sites to advertise on. If you know of any please let me know.
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