Baking for the Holidays



I am home for the holidays getting to spend time with my family for the first time in a year. I know many Etsy owners like myself are trying to manage the stress of coordinating plans with the demands of running an online business. I just wanted to take a moment to remind everyone to breathe. Take a little time out of each day and do something you really love to pamper yourself. As you can see by my photo, I am taking time to bake with my mom and sister. I hope everyone has a wonderful holiday.

Stranger then Fiction

So I watched Stranger then Fiction this weekend. It is probably one of my favorite movies. It is also one of the few movies where Will Ferrel plays a non-goofy character. It is all about the concept of the relationship between the writer and the character. You can watch the movie from his point of view. His life is overtaken by the voice of the writer, who seems to be in control of his life. A writer about to kill him with the stroke of a key... a final punctuation. From her point of view her character, who often refuses to participate, has sprung to life begging for his life. This man who was just an impression, a personality is now flesh and blood. All of which is punctuated by a third character Harold's wrist watch. This watch seems to be aware of the story as it unfolds. It tries to warn Harold of the events moments before they happen.

That got me to thinking. I have thought about doing watches. I want to do several types. I have a watch that broke. The band snapped in one spot, but the actual watch is still in great condition. So I am going to see if I can make something of it. I keep the first of all of my creation types. I keep them as reminders of when I took a chance on a concept. So now it is time to take a chance on this concept.

Light Box

So I just created a Light Box. I took a Staples box, that was once the holder of several reams of paper, preformed surgery and came out on the better side. I have yet to use it to take images of my wonderful pieces. But, I know that they work.

I also know that the one thing all of the etsy tutorials tell me is the same. The images you use for your products are the most important part of of your advertising. If the image or item doesn't look attractive, people will not want to look at it closer or buy.

Here is the tutorial I used:
How to Make An Inexpensive Light Tent – DIY

Here are a couple more for you:
How to Create an Inexpensive Photography Lightbox
Homemade Light Box for Product Photography
Homemade Photography Light Box (Video)

November Review...

So I take November off from all of my other hobbies. The main downside to that is that it is also one of the biggest holiday gift buying seasons. I have plans next year to get all of my holiday work done by October. I am a huge believer in trying to preemptively strike a problem you can see coming.

But back to the main portion of this post, I am going to say a word that gets many responses: NaNoWriMo. National Novel Writing Month is a fun, seat-of-your-pants approach to novel writing. Participants begin writing on November 1. The goal is to write a 50,000 word, (approximately 175 page) novel by 11:59:59, November 30.

When I tell friends about this I get one of three responses. 1.) You're doing what? 2.) People do this? or 3.) Have fun with that. Then a look like I have managed to sprout a second head.

So I sat down with an extra large cup of coffee, my laptop and Pandora Stations geared to certain emotional states. By the end of day 11, I wrote 46,499 words. I won with 125,869 words. This is my second year winning. They don't tell you about the moments you want to bang your head against the desk, because the words aren't right or the character doesn't want to participate in the scene. They don't tell you about how your fingers get stiff. They also don't tell you how the clock will mock you at four in the morning. But it is all worth it.

It is the ability to say, I did this. I made something. It may not be high lit, but this is mine.

The New Website

So as I announced last week I am working on building a site for my Etsy shop. After having read Jordan's post on websites, I decided that I had put it off too long. In honest I had. I have been working on building sites for others since high school, but I found it very intimidating to work on my own. My favorite college professor said once that the hardest person to design for is yourself. I agree. I always see the flaws and what else I could do to make it better. This means it is never done enough to put content on. But I finally did it. I created a site I am happy with. I am working right now on embedding my blog. I am not sure how I am going to do this yet.

So I want you to think about your business.
Do you have a site?
Have you considered having one made?

I took Jordan's advice to heart. You need to think about the end user. Take into consideration that this site is a promotional platform for your work. You want the user to come and stay for a while. So work backwards. As a shopper in your store what features would you want to see. If it is easier go to someones shop and do this exercise. I prefer a well laid out gallery with links to the product. I enjoy a blog to read that involves subject matters related to their art and their life.

(This is not officially a Business Sense, but I am tagging it that way so that it is easy to find.)

Website Building:

So in my real life I build websites and make things pretty. It is the easiest way I know to explain Graphic Design with Web Design skills. I am also currently working on a second Etsy store where I am going to start offering websites for a reasonable rate for other artist. But, for now I am building a site for Strung Out Creations.

I heard the quote once that "the cobbler's children never have shoes." It was a designer talking about how she does all of these amazing designs for everyone else, but her own site always seemed to become neglected or downright out of date. I have to admit I am guilty of this. It is really hard to find time for your own adventures when you are helping to guide everyone else. So I am starting with mine.

I am almost done with the site. I am mainly just working on the blog section. I don't want to loose my blogger, but I also want people to be able to read my work on my store. I have found a wonderful cheat that allows me to embed my Blogger into my site. But I am having to reformat some of the images I have used before.

Right now, I don't have a date for the site release. But, I promise to keep you informed.

Business Sense: Advertising with Craftcult.com



Craft Cult is a "Etsy helper" style site. They are the proud Heart-o-matic service, which allows you to monitor the popularity of your store and single items. It is a prettier more friendly version of Analytics. It allows you to track the flow of visitors, but unlike analytics that is the only information you get. Now the real amazing part is it allows you to separate the views an item might get and the hearts. I use this is a way to gauge the actual popularity of an item.

This is a very popular tool used by many Etsians. I know I learned about it through several shop owners and I like them pass it on to others. So this is a high traffic site.

Pricing
Craft Cult offers two styles of ads. There is the top carousel rotating image gallery. Then there are the two sidebars that have a list of eight images that switch out. (I myself have only done the side bar.) Craft Cult offers a variety of flat-rate packages starting at $15 going up to $55.

What was my experience?
I went with a seven day sidebar ad for $15. I figured this would be a great starter. Since they offer a flat rate, I didn't have to worry about surprise fees. This made this test run seem safer to me. Also, knowing that they are high traffic made it more appealing.

Here is the ad I ran:

I am in the bottom right.

Trackable Results
Here is the important stuff.

My average hits per day when I have not listed a new item is anywhere between 1 and 14. To me this seems like normal average visits if you are not promoting your store. So I consider this my base line of comparison.

I ran my ad from September 25th through August 31st. As per my google anayltics, there is a huge jump in visits. After having talked to the wonderful people at Craft Cult, they let me know that the busiest days for them are Monday and Tuesday. I assume this is because those are the first scheduled days for people after having been out all weekend.

Here are the number:
Wednesday the 25th = 21 unique visits and 2 shop hearts
Thursday the 26th = 29 unique visits and 1 shop heart
Friday the 27th = 30 unique visits and 5 shop hearts
Saturday the 28th = 12 unique visits and no shop hearts
Sunday the 29th = 29 unique visits and 3 shop hearts
Monday the 30th = 23 unique visits and 3 shop hearts
Tuesday the 31st = 10 unique visits no shop hearts

I didn't think to track item hearts. I intend to on my next trial with them. Now I didn't get a sale out of this. But, I did manage on the slow days (the 28th and the 31st) to still almost hit the high end of my non-advertising visits per day. And, on the busy days it doubled and sometimes almost tripled.

So final verdict is that this is a great site to buy on-line advertising. Since money for my store mainly comes from sales in my store I will use this advertising mainly near holidays. I am currently looking for some free sites to advertise on. If you know of any please let me know.

Business Sense: Online Advertising

I will admit that I don't have a lot of experience in this field. In fact, I am learning this in a very hands on manner. So I figured I should write about my experiences as I go. This way people, who may also be looking into but a little cautious, can see what I have done. So first there is the learning the jargon section of it. Here is the Wikipedia Article that covers it. Now for my basics:

Methods of Payment

CPV (Cost Per View):
This means that every time your ad is displayed on the website you will have to pay for it.

CPC (Cost Per Click)
This means that every time your ad is displayed on the website and someone clicks on it you will have to pay for it.

My preference at this point is a flat rate or a CPC (Cost Per Click) situation. I am going to be doing articles on different sites that offer advertising as I go. So this will be an on and off again article chain, but they will all by tagged with Online Advertising

What sites do you advertise on? What are your preferences?

Gearing up for the holidays

I am back to blogging. (And I know the irony that this is the second or third post in a row to say that.) It is amazing how you will suddenly not having anytime when you find a project you want to work on.

So as the title of the post suggest the holidays are around the corner. Along with present buying, wrapping paper, and holiday dinners. I have to admit that I still go into the holidays with a child like enthusiasm. I always have this clear feeling of love and family at this time. Since it was only my Mom and Sister we tend to be really close. It was kind of like living in an all girls club house. My Mom is also huge on Christmas. She has a curio where she houses her expensive Santa figurines year round. My favorite is a Santa kicked back in a wooden beach chair with a palm tree, sunglasses, beach shirt and a coconut with colored umbrella.

But for Etsy sellers this can become a very stressful time. So I want you to check out this amazingly useful booklet: 2010-2011 Holiday Marketing Planner

It is a 21-page document that is designed to help you layout your holidays from September 2010 to February 2011. (I can't believe it is around the corner.) I signed up, printed and sat down with it last night. The package is simple to use. I set up my scheduling and goals I have for myself. I then scaled them back a tad bit knowing how busy I am going to be. But it was a feeling of piece of mind. I like being organized. I like having a plan. This booklet will give you both. If you are looking to take advantage of all of the gift buying this year. I suggest start planning now.
My birthday was on the 24th. It was wonderful. I spent the day before swimming and canning homemade preserves. I am going to list a few of my recipes on here in case this is something you have ever considered getting into. Then I spent the day of my birthday with my friends hanging out and eating cake. And, I spent the day after at my favorite cajun restaurant with my roommates parents. All and all... it is a good way to spend the changing of time. Take a few days and make an event of it.

So I learned a few things in my birthday month off from Etsy and blogging:
1. When you blog make sure that you don't over do it. This means I am going to blogging on Monday, Wednesday, and Friday.

2. Everyone should celebrate their birthday like it is an event. You managed to survive another year and gain wisdom. This is a feat to be met with copious amounts of celebration.

3. Taking too long to get back to your hobbies will effect your personality. All of that creative energy has to go somewhere. If it doesn't you will most likely begin to express it negatively.

4. You should probably only take one custom order at a time if it will take more then two or three days to complete.

Current Projects

I just finished up two custom orders. One was a wonderful butterfly cuff that has a steampunk look. It had a first for me. The embroidered section of the cuff is not a solid piece. It is two pieces that are bridged by a brass metal work butterfly. It actually looks really amazing with section of a copper blank behind it.

I also completed a custom plaid bracelet for a wonderful woman on Etsy. It is a variation of the bracelet with the colors of her family tartan. It actually turned out more amazing then I thought it would be. I am actually really happy about it.

Now I am working on another cuff. It has a large hematite cabochon in the center. It is fastened down with black hex delicas, then surrounded with light gun metal delicas. So at this point I thought it was going to take on a similar feel to the Metalicuff. But every other type of delica or bead seemed wrong. Then I found these round rough cut quartz crystal beads. Now the cuff has this crazy traditional victorian style feel. So I am going to go with it.

Things I learned...

My birthday was on the 24th. It was wonderful. I spent the day before swimming and canning homemade preserves. I am going to list a few of my recipes on here in case this is something you have ever considered getting into. Then I spent the day of my birthday with my friends hanging out and eating cake. And, I spent the day after at my favorite cajun restaurant with my roommates parents. All and all... it is a good way to spend the changing of time. Take a few days and make an event of it.

So I learned a few things in my birthday month off from Etsy and blogging:
1. When you blog make sure that you don't over do it. This means I am going to blogging on Monday, Wednesday, and Friday.

2. Everyone should celebrate their birthday like it is an event. You managed to survive another year and gain wisdom. This is a feat to be met with copious amounts of celebration.

3. Taking too long to get back to your hobbies will effect your personality. All of that creative energy has to go somewhere. If it doesn't you will most likely begin to express it negatively.

4. You should probably only take one custom order at a time if it will take more then two or three days to complete.

5. Learning to can jams is more fun then it sounds.

Friday Feature: Groovy Glass Girl





1. Tell us a bit about yourself. I'm random, yet organized, obsessed with color, I dream of having a bright open studio where I spend all of my free time painting, I love bicycles, beards, tattoos & magazines....and if you must know I was born in the 70's and my real name is Poppy.

2. What first made you want to become an artist? I think being an artist is in my blood. I remember kits my Mom used to buy me to make my own Winnie the Pooh character teddies, hook rugs, sewing my own Barbie clothes and accessories. Even in high school I made my own hats & clothes & painted everything. My friends used to make fun of me because even the way I arranged food on a plate was done creatively!

3. Please describe your creative process. I almost always start from a sketch, read a lot of fashion magazines for inspiration and I often start with a color combination as an inspiration.

4. Name your top five books, movies, musicians, and websites besides Etsy.
Movies: The Royal Tenenbaums, Amelie, Frida. I'm reading a really great book right now called Sacred Balance by David Suzuki, She's Come Undone by Wally Lamb is one of my faves. Music: Matt Good, The Ramones, Sarah Harmer, Bad Religion....I'm really moody about music... song shuffle on my iPod is the best.

5. What advice would you give to artists on Etsy?
Don't expect Etsy to bring sales to you...Etsy is so big now sellers really have to work at bringing in their own customers. I find that the more time I spend on my shop the more sales I get. If I neglect it the only sales I get are from my returning customers.....which are so great by the way.....I love you regular customers.

6. How do you promote your work?
I do some local events, blog a bit, post on Facebook when I list... but mostly it's through word of mouth, friends of friends etc.

Friday Features: Janey Mac Press







1. Tell us a bit about yourself.
We are a mother daughter design team. We work from home in Idaho.

2. What first made you want to become an artist?
I (the daughter) started out with architecture. I really loved design, and once I had kids I felt my creative senses moving into different directions and landed with designing vinyl for home living spaces - but I mostly love to design decals for children's spaces.

3. Please describe your creative process.
I get a lot of my inspiration from fabrics and trends.
I like to keep my design classic looking. I feel like clean and fresh designs are what come naturally to me.

4. Name your top five books, movies, musicians, and websites besides Etsy.
Books: John Adams, The Proper Care and Feeding of Husbands, Gone with the Wind,
The DaVinci Code & Hunger Games
Movies: Steel Magnolias, Gladiator, The Count of Monte Cristo, Gone with the Wind and Any Shrek movie :)
Musicians: Imogen Heap, The Beatles, Enya, Peter Bjorn and John & Sarah Mclachlan
Websites: Shabby Apple, Spearmint Baby, Decor8blog, picnik & Ucreate

5. What advice would you give to artists on Etsy?
Stay true to your style :)
Like Dr Seuss says:
'Today you are you, that is truer that true. There is no one alive who is youer than you.'

6. How do you promote your work?
I advertise on blogs and do local markets.
We also have our own blog where we do weekly giveaways, inspiration, tutorials etc.
www.janeymacpress.blogspot.com
Posting later today then I normally do. But, this is worth sharing. I woke up this morning to that wonderful feeling. I sold another piece. It always feels good. The best part about selling a piece is that I now get to reinvest that money into more beads. This means eventually more pieces, and hopefully more sales. It is a nice growth cycle.

Now off to Fire Mountain Gems. If you are a beader this is a good way to order. I know I have mentioned them before. They have a teired discount. I always make sure to be able to order enough to at least get the first discount. There is never a reason to pay full price. Never. I have ordered the new brand of Delicas called Dyna-Mites. They are the house version and I haven't worked with them before. I am going to put a review up here when I get to play with them.

Business Sense: Last Call

So I seem to have run out of ideas for this line of articles. I know there is a lot more out there that I haven't covered. So I am giving you a chance to give me ideas. I figure there might be issues that you have run into and want advice, or a second opinion on. Just leave a message and I will find an answer for you.

I am also trying to come up with another series for my blog. If you have any ideas of what you would like to see let me know. I want my blog to always be useful to you and entertaining.

Again, if you have a question and need an answer let me know by leaving a message.

Friday Features: Trendy Knitting







1. Tell us a bit about yourself and 2. What first made you want to become an artist?
I have been knitting and crocheting since I was a little girl. I don’t remember when I exactly started. However when my first daughter was born, I started to spend more time on design so I could knit more creative things for her. Because at that time it was not as easy to find different clothes for babies in Turkey, we didn’t have lots of alternatives. By the way, my first daughter is 30 years old now :). So, I have been a full time mother for about 30 years. I have two daughters and a son. But my daughters were married about 2-3 years ago and my son is in another city at university. So, although I’m a very social person and have lots of friends, it was just two of us at home with only my husband. :) I realized that I had lots of spare time and I need a success story in my life for myself. For a long time, I had forgotten to think about myself.

Meanwhile, my daughter mentioned about Etsy, its potential, system etc. I like the idea of selling my own handmade pieces worldwide. My daughter and I became a team, and opened our shop on Etsy. I’m responsible of all the design and production process of our Etsy shop, Trendy Knitting, and she is responsible of all the communication and listing process on Etsy, since I’m not as good at English. And for about 2 years, I feel very good about myself, happy and successful. Now I have a success story for myself. I design and knit handmade accessories and people from all around the world buy and love my items :). I become so happy when receiving positive feedback and compliments from my customers. Moreover, I have a production team of 5 people, who are full time mothers too. And I provide them the opportunity to make some money by working at home. This makes me so happy too.

3. Please describe your creative process.
Inspiration doesn’t come at the time when I start to think about designing a new item. It comes when I’m dealing with another thing, when I shopping around or observing people on the street, their clothes, their styles etc. Actually, because of this, I love my own inspiration process, having the idea on the time that you don’t expect makes you much happier.

After having the inspiration I start to think about the details of the item, which material and color to use, what differentiates it from substitutes, which details to add to make that accessory unique etc. After having all these in my head, I start to knit or crochet my new accessory. If my first draft wins approval from my daughters :), then it’s my team’s turn. They make this new item in 3-4 different colors; we list the item on Etsy and wait for its buyers.

4. Name your top five books, movies, musicians, and websites besides Etsy.
For books, my favorite is all Dan Brown books and Lord of the Kings and Harry Potter series. While it is not a movie, I love the LOST however I did not like the ending. :) My favorite musician is Bon Jovi and the website is Craftopolis :)

5. What advice would you give to artists on Etsy?
Actually I do not have a specific piece of advice for the Etsy Sellers, but I’m a very social and positive person. I try to get all the pleasure of every second of my life, and by this way I’m so happy. I suggest to everyone to try to be happy and have a success story for you as well :).

6. How do you promote your work?
Well I have a loyalty card for my customers. Each of my customers gets the loyalty card and I give them special offers for their future orders. This special offers are not only for my customers, but also for their friends :)

Home Again, Home Again...

After every car trip I sit down and think about the small lessons I have learned. It has become a tradition since my trip to New Orleans four years ago. I make a list of 10 thing I didn't know before. So in keeping with tradition.

Things I learned:

1. It doesn't matter how big or comfortable the vehicle is after 5 hours it isn't.
2. Being the navigator only works if the driver will follow the directions and not argue over every step.
3. Cities you are not used to never label streets or highways well enough. It is worse if you have good directions.
4. Eating a brownie out of the back of a large toy dump truck is more fun then it sounds. (So you will believe me: The Dirty Dump Truck
5. Pools in hotels are built for 6 year old children to swim in which is why they are only 5' deep at best.
6. That a company or the government will pay me not to start a Wind Farm.
7. That some childhood stories you should never admit to... You will never hear the end of it from your friends.
8. That being the same height as a 13 year old is a disadvantage at a summer program for middle school students.
9. That you never need ear plugs when you need them, and need them when you can't find them.
10. That coming home to a made bed is the best feeling ever.


My trip was mainly uneventful. The first day we spent 8-9 hours in the truck and stayed in St. Louis for a day. Then we got up and drove another 4 hours to Kansas City. This is were most of the trip happened. I decided that if I ever move I am going out there. It is amazing. The part of the city where we stayed was really well laid out, artsy, and was gorgeous. I also found that the cost of living seems to be cheaper out there. Two days later we got back in the truck and drove 9 hours to Nashville. We made a pit stop by my home town of Clarksville. It is amazing how small that place seems now. I know a lot of it is that I live in Atlanta. Everywhere seems kind of small now. But I was happy to see that the house my Mom built was still there. I got a few photos for her. Then in Nashville we were so tired from the trip we only slept. The next morning it was another four hours back to the safety of home. I missed my bed. Since this post if long I am only going to add a few of my favorite photos...



I will be putting more up on my flickr if you want to look in a few days.

Iron Butterfly

First, yes I totally listen to them. I am a big fan of classic rock, hair band rock, heavy metal, and the always bad but fun fantasy rock.

Now on with the show. I finally finished the custom cuff for CyberCulinary. You can find her on Twitter and Etsy. I think she is working on a way to bring her love of cooking to Etsy. She tends to represent herself in Butterflies, because of the constant changing in their growth pattern. Knowing her it is extremely accurate. Every time I talk to her she has a new recipe or craft she wants to try. In that way we are very much the same.

So here are some really fuzzy images. I am going to take some really nice ones when I get back from my trip.

On the Move

As you read this I will be somewhere in between St. Louis, Mo and Nashville, TN. I took the weekend and dropped off my niece at the Duke Summer Program. It is amazing to think of what she is going to be doing there. I have never known a person so eager at such a young age to actually work towards her goal of being a doctor. So this week when I get back I am going to be posting about my adventure across country.

I won't actually be back at my home until Tuesday Night. So this weeks posts are going to be rather sparse.

Friday Feature: Kreativ Link







1. Tell us a bit about yourself.
I'm a homebody. Apart from traveling to new countries, I'm happy spending my time in our messy little house here in Austria. The only room I like to clean and organize is my studio. Yes. It's becoming a real problem. Thankfully, I have a very understanding husband!

I'm self-employed and have been working from home since 1996. I'm so used to doing things my way, I don't think I could ever go back into a "real" job. And well, I'm also rather unsocial I have to say. I'm not the one you would find at parties or things like that. Most people I find rather ... boring. Yep. There. Now I said it! :D

The Internet is just my thing. I can communicate with people all over the world, have fun chats on Twitter and the like, but I can as easily step away and be my grumpy, solitary self.

2. What first made you want to become an artist?
I don't know. I never planned or dreamed about becoming an artist. It's just what happened in my life. Somehow.

3. Please describe your creative process.
That's another question I always have a hard time answering. There is no "process". I just do what feels right. All the wonderful forms that there are in nature fascinate me. And, I can't get enough of ancient and mysterious cultures. I often think about how it was living in old times. Or how it will be living in the future. When I'm in a deep forest I can't help but keep an eye out to see if I see a fairy. Not that I really believe they exist, but wouldn't it be nice if they did? I can spend hours just daydreaming ... and all the crazy things in my head somehow find a way into my work. But if that is a process, I don't know :)

4. Name your top five books, movies, musicians, and websites besides Etsy.
Ack sorry, can't do that either. I love to read Science Fiction and Fantasy for fun (surprise, right?) with the occasional tough stuff in between. I like old baroque music and smooth jazz and blues. The movies I love most are the ones that make you forget about the here and now. And websites, well, I don't think I know about any cool ones that aren't already well known.

5. What advice would you give to artists on Etsy?

If you are lucky and don't have to earn money with it - just enjoy and have fun!
If you have to rely on the income - prepare for long hours and lots of work. Success on Etsy doesn't come easy. There are thousands of artists who are offering amazing work. It's not enough to make something "nice". You can only survive if you make something that makes people feel "ahhh... I WANT/NEED that". And it needs to stand up to your customer’s expectations when they open your package at home. Your product is the first and most important thing. All other things - like taking good photos, giving great customer service and such - come after that.

6. How do you promote your work?
I do have a website http://www.kreativlink.at and a blog http:///www.kreativling.at
I post photos on my flickr account, on deviantART, and I twitter about it.

A little bit of a change...

There is a change in my normal weekly formatting. I found that most of the shops I go to and look at have so many wonderful items. I always have a hard time trying to pare down my choices to one option. Many of the times I will switch one item out for the next. So I have decided to make Friday Favorites focus more on the shop owners and not just the items for a little while. I am going to call it Friday Feature. If you would like to be featured let me know. I am going to make a list of questions that will help us better get to know you. If you want to go ahead and answer them, here are the ones I have right now. I am letting you know I am borrowing these questions from the Etsy Featured Seller.

1. Tell us a bit about yourself.
2. What first made you want to become an artist?
3. Please describe your creative process.
4. Name your top five books, movies, musicians, and websites besides Etsy.
5. What advice would you give to artists on Etsy?
6. How do you promote your work?

Friday Favorites: Pottery

I love buying new dishes. There is a row in Target where they display a full place setting up on the walls. All of the colors, patterns, and shapes all seem to show off while they are next to each other. So when I realized I could turn to the wonderful sellers on Etsy, I decided it was time to share all the goodies with you.





1. PigeonToeCeramics/ 2. vesselsandwares
3. kbrownpottery / 4. dbabcock
5. juditavill / 6. glyntpottery
7. hughespottery/ 8. andersenpottery

Business Sense: Packaging



Lets play a game... Name that companies packaging. The little teal blue box is famous. It is a simple color. It isn't highly decorated. The most the company does is a simple text logo on the center of the lid and it is wrapped in a simple white bow. It is the purest form of package design out there. It is classic, simple, colorful, and easily recognizable.

These are the key concepts you want to shot for in your stores packaging. There are several resources for packaging online. You should think about your product and what it requires. The packaging I have for my Ring Blossoms is very different from the packaging I use for my embroidered cuffs. My cuffs in general are very sturdy and don't need a lot of protective packaging. I do however like to send them in a card stock paper box. This way I don't worry about anything getting damaged. For my Ring Blossoms I created a fold over card that I attach to a clear plastic resealable bag. They look like something you would find hanging from a hook at the store. If someone wants one wrapped as a gift, I use a paper stock box and use a bit of matted cotton to puff the ring up.

However my needs are going to be different from another Etsy seller. Someone who does pottery for example is going to need protective packaging to be included. Think about how you would receive a vase sent from Target. It would come in a cardboard box. Inside you would have a molded piece of Styrofoam or corrugated cardboard supports. Those would be taped in place to keep the vase from moving. Since you cannot mold Styrofoam to each piece, you can consider buying large blocks and cutting them to generally fit. Or, you can buy packing peanuts. If you have an issue with this places like FedEx can help you find the best option for your piece. You can then look for those options at a cheaper price and do it yourself. Consider the one trip to FedEx as research.

If you have clothing you are sending consider a simple piece of tissue around your folded garment and decorative twine. You could also use a sample piece of fabric you have left over and make pouches that button shut. This is a great idea and feel free to use it.

Just remember you want you packaging to be consistent. Pick a theme and go with it. You also want to consider how reusable your packaging can be. If you want to "be green" try to make it a functional piece as well. The pouch your shirt arrived in might be useful as a travel piece. If you have creative ways to reuse your packaging, suggest it on cute little note card. People will love the time you took to make their item so special.

Also consider offering Packaging as an added item in your store. This way if people do not want it, then you do not have to worry about the cost. It also gives them the option of not paying for it with the item. The customer also has the option of not having to wrap the best birthday present they have ever seen for their bestfriend.

I hope this helps. Let me know if you have any creative ways to package your items.

The Farmer's Market and Me

Over the past few weeks, I have been take more time out of my schedule to cook. I am cooking a healthy home cooked meal three times a week. So I have been going to the Farmer's Market near my home. This allows me to get the freshest fruits and vegetables at a fraction of the cost. The moment this really struck me was last night in the grocery store when I saw organic tomatoes on the vine for $2.78. At the Farmer's Market, I got the same thing for $1.28. So if you have one near you, I suggest finding it and take a trip out there to scout out your options. You do however want to look up their health code scores online. You don't want to go to one that has problems with health code violations.

But, I have also picked up a magazine on Clean Eating. The theory is that the more natural the food is the better it is for you. The more processed foods tend to have more ingredients and therefor are not as good for you. This isn't a new concept. So people who run around buying the diet foods are still not eating the best food for them. I also suggest buying a crock pot. Many crock pot recipes start with 2-3 cups of raw vegetables. This means super healthy. As long as you don't pile on lots of butter it is hard to make it unhealthy.

Here is a link to the magazine I was talking about: Clean Eating Magazine.

Happy Monday!!!

I was featured in a Treasury this weekend by the amazing PFordCustomJewelry. It was my first treasury and it felt good. Please take a moment to go by and look at it.


Peyote cuffs!


I also listed a new Custom Plaid Cuff because of it. It seemed to be a logical conclusion considering how often I get asked about them.

Friday Favorites: Things I Wanted

No theme today. Nothing but love. I liked these items. So I wanted to show them to everyone.




1. SimonDesigns / 2. GREENEYESdesigns
3. LuxuryJewelry / 4.DropsofPretty
5. poetryjewelry / 6. thegildedlily
7. katejonesjewelry / 8. Luv2Have

Friday Favorites: Summer Time

It is summer time. Hurray! The sun is back. I am wearing little tops again. There are shorts, and I am actually getting a little bit of a tan. I am also looking forward to time at my aunt's beach house. So I wanted to bring a little sunshine to my blog:





1. sandmaiden / 2. SparklePeach
3. atouchofstardust / 4. princessbydesign
5. mylittleaura / 6. flowersbybluebird
7. LaFemmeDIY / 8. yarnlovertn

The Amazing Laura McNab

So everyone has art or artist that inspire him or her, I actually have a few. But, the biggest influence I have had in my art is Laura McCabe. I was sticking primarily with flat peyote stitches to create jewelry. Then I saw the work that Laura had created. She did a workshop at one of my local beading stores. So I got the chance to get close to the glittering pieces. All of Laura’s pieces at the time included Swarovski crystal stones called rivolis. I love these. They are incredible. They sparkle. They glitter.

So I sat down with the book Laura wrote, a drink, and all of the necessary beads. I will admit that my first several attempts went the way of all beading disasters. It was jumbled. It got knotted. And, I got so frustrated that I poured a second drink. After a few months I sat down with someone who knew what they were doing and realized I don’t learn well from a book. But now the wrapped rivolis are a staple in my design. So I wanted to give a shout out to the people who help to inspire me.

Here is an example of her work:

Business Sense: Vacation mode

Summer is coming up. The warm weather leads most of us to take time off. We leave our jobs, homes, and lives behind for a little bit of time without stress. It is that time where we don’t have to worry about picking up our mail. We don’t have to worry about bills getting paid. This is just time for us. So the last thing you want on your mind is your Etsy store. You want to know that the people who can find your store aren’t wondering where their goodies are. So I wanted you to consider the Vacation Mode.

First and foremost, there is the on and off switch. So I use this to preset my announcements. You are able to do this as soon as you know the dates of when you will be away.

Then there is a Vacation Announcement. It will replace the Shop Announcement your store currently displays. You want to make sure to have a few things. Have a short hello message, then an announcement of you Vacation. I usually put a title of the vacation. To be honest, I title everything. Then you want to add the dates. Give yourself an extra day or two at the beginning and the end of the vacation. You will need the dates to pack and unpack. Don’t rush.

Then there is a Convo Auto-Reply. This is the message anyone will get sent when they send you a Convo. This is important. If someone has a question about an item in your store, then you don’t want a potential client wondering if you care, because you do care. Take the time and write a letter to all potential clients. Let them know what dates you will be away from your store. Let them know a little about yourself. If you are open to it talk a little about your vacation at the end of the letter. Make sure you use the same dates as the announcements. Use the same vacation title.

Book Find: Creative Beading Series

After a long string of Bead & Button magazines, I ran across the "year's best" book. It is an amazing collection of all of the highlighted pieces from the year. And, I have to say there is a good reason these pieces were in a magazine.

Each piece has several glamorous images of the piece. They also come with detailed photos and instructions on how to complete the piece. There are also variation options for you. It is a way to look at an item and find new ways to incorporate them into your designs.

I flipped through Volume 3 and have to say the wealth of inspiration was well deserved. I intend to have the entire collection. They are currently on five book. We are waiting on the sixth.

Here are the links to the books on Amazon:
Creative Beading
Creative Beading, Volume 2
Creative Beading, Volume 3
Creative Beading, Volume 4
Creative Beading, Volume 5

The Newest Pretties

So I spent most of this weekend listing new items. I managed to add four new Ring Blossoms, two new neckalces, and an embroidered cuff. The is a lot to get up and running. I still have a few more pieces to photograph and get up here. But I wanted to stop and take a moment to get my items out there. Maybe get some feedback on colors you would like to see in the Ring Blossoms. I realized I tend to do a lot in blue... if you can't tell it is my my favorite color.

My New Ring Blossoms:



My Newest Creations:



Bead Embroidered Cuffs:


Friday Favorites: Ren Fairs

So I like many people like to play dress up. It is a hold over from my childhood. I like to think that it spawns from an addiction to period clothing, corsets that exaggerate my figure, and enough skirts to spin in. All of which lead to an interest in reenactment groups, renaissance fairs, and really any other excuse I can find. Over the past few years, I have been too busy though to enjoy it. So I donated most of my costuming to my sister. Now, I feel the need to rebuild my wardrobe with a brand new theme.




People listed:
1. gardeniasgarb / 2. lazyseamstress
3. CurvyWench / 4. stitchintimedesigns
5. CarloCreations / 6. mojoleather
7. Onanya / 8. SnugglePants

You, Me, and the Camera


It is true. The image you take of your product is worth a thousand words. It can tell a person that you take yourself serious. It can tell them that you took the time to make your item look amazing for them. So I am going to take a moment to tell you what everyone else is going to tell you. The image you take can help you get or cost you a sale.

This is a good site about digital photgraphy: www.studiolighting.net/

Here are the best articles I could find on the subject:

This is a good tutorial/article about lighting your products: Studio Lighting

Here is a YouTube video on Lighting... Smick Product Photography Tutorial

Another good YouTube video... Episode 17 , a review of studio product photography tricks

Here are two articles I dug up on the Storque Etsy Blog:
The Right Camera

Give Props: How to Style Your Photos

A Healthier Me

I am thrilled. Normally I try to keep my topics to items related to Etsy, Beading, Crafting, Art, and the things that inspire me. But, I am tooooooo happy about this to not mention it here.

I like many in America became very relaxed on my health and weight. I went through college and an extended depression at the same time which lead me to gaining around sixty pounds. I know it is a lot no matter your body frame. I am also average height at 5'5".

Here is the amazing news. I am half way to my goal. I am the healthiest when I am around 140 pounds. And, right now. I am half way there. I have been working on this slowly for about nine months. I am working on better habits and not a crash diet. So I am going to go do a happy dance in a dress I haven't been able to wear in years!!!!!

Friday Favorites: Feathers

I was playing with my light orange tabby cat Summer yesterday. She is one of those cats that is too clever for my own good. Also, very different from my dark orange and brown cat Autumn. Autumn is so clever that you only catch her being clever when there isn't an audience. Both of my cats have the amazing talent for getting what they want and playing dim when they are caught. So like all good cat owners I have an array of cat toys for each. They cater to each ones preferences. Both of them loves feathers. I am not surprised. I like to in-vision that each one is really a proud hunter that managed to subjugate us without our knowing it.

So to everyone who has a pet they love, I honor my owners Summer and Autumn:




People listed:
1. BGDesignstudio / 2. TribalStyle
3. post / 4. verabel
5. brendasbridalveils / 6. nouveaumotley
7. ClutchThat / 8. liaison

Spring Time, Weather, Vivid Colors

Fashion. It affects the clothes we find in stores, the jewelry we adorn ourselves with, and the accessories we choose. So as a jewelry designer, I find that staying on top of the up coming trends is one of the most important things I can do. It is important to maintain my own voice as an artist, but I also learned at art school that you can not design in a vacuum. So I wanted to pull out the colors for the current season and next season. The links below will take you right to the Pantone Color Forecast for that season.

Pantone Color Forecast for Spring 2010





Pantone Color Forecast for Spring 2011


Friday Favorites: Leather

There is always something sexy about it. Leather is soft, supple, and in many ways just as wonderful as silk. It shows we are strong, fierce, and to be desired. So today I bring to you an array of leather pieces. I always find that on days where I feel a little off my game, I can suit up in my favorite accessories and storm the day.




People listed:
1. VintageChase / 2. IrinasIsland
3. LilaSandals / 4. farragobags
5. MimsMaine / 6. Marajoyce
7. skadijewellery / 8. greenbelts

Birth of the Metallicuff


Each piece has a birth. It is a moment of conception. It is the moment you feel the piece in your mind even if you can not see it. And, this piece was born out of another interest of mine. I adore the genre of a supernatural reality under the veneer of a normal world. Because of this I am drawn to books like the Dresden Files by Jim Butcher, movies like Underworld, and TV like Supernatural. So during the second break of Supernatural series this year this year, I was left wondering what would happen next. I watched old episodes to get my fix. Because like many I find myself faithfully following the Winchester brothers as they battle Heaven and Hell to protect the humans around them.

I also found myself wanting to own the car. It is a 1977 Impala with a hard top. It is the sexiest car that would allow you to fit a dead body in the trunk. It drives up next to you and you instinctively lock your doors. The long shiny black lines flicker in the rear view mirror. Then somewhere along the line, I found myself surrounded my black beads, a silver center piece, and a cuff blank. Then the Metalicuff was born. It is named after it's automotive brother the Metalicar.

Side note: I am totally a Dean Girl.

Business Sense: Buying Online

On this subject, I will admit I am torn. I do encourage people to have a relationship with their local shops, the people involved with them, and the groups that meet at them. Your local support is extremely important. This is true of any specialty or local craft store. Many of these stores will host workshops and classes. These are important you will learn skills and meet people.

Now for the flip side of the argument:

Money is tight for a lot of people in today’s economy. We find ourselves trying to make a dollar into two. So why should the money we spend on our supplies not work just as hard. This means you have to find places that will give you a discount for bulk orders or shop wholesale. I have recently started shoping online at Fire Mountain Gems. Since I keep most of my craft receipts I was able to go back and compare my “shop purchases” with my new “online orders”.

I learned two things. Shopping online is safer. I am not walking around a bead store able to touch the shiny objects. This means that I can look at the picture and not have the impulse that if I don’t buy this now it will be gone forever. There is also a convent link that lets me look at a list of items and a total. This means I pick the items more carefully. I make sure that I get what I need and maybe a few specialties. I also don’t like the sites that require a minimum purchase. I find that I am usually unable to make the minimum purchase due to an inability to get all of the money in one place.

I shop on a site called Fire Mountain Gems. They have a large selection, but this isn’t the main reason. I shop there because they have a tiered discount system. There are four tiers based on the number of items in you cart. This affects the item price of everything in your cart. And, they are upfront with all of their costing. And, since they use a tiered system for discounts they don’t inflict a minimum purchase.

So I want you to consider a few things…

Where do you shop and why?
How much do you get for your money?

Book Review: Crafty Superstar (Part 2)

(This is the second post in the Book Review for Crafty Superstar. Make sure to read part one, in last weeks Thursday post.)

Book Title: Crafty Superstar
Author: Grace Dobush
ISBN-13: 987-1-60061-320-3
ISBN-10: 1-60061-320-9
US $17.99 / CAN $21.99

In Crafty Superstar, Grace Dobush tries to share her creative business experiences and knowledge with us. She layout in in chapter 3, the best ways to go about selling you goods based on the store type you want to have. She starts out covering selling on-line, in a brick and mortar store, craft shows, and moving onto specialty sites like Etsy. She lays out the pros and cons for each. Since Grace owns an Etsy shop she does focus on the functions of Etsy. In this chapter she gives the reader easy tips on lighting a scene for your product shots, things to keep in mind while designing a business website, and simple yet interesting ways to package your products for the customer. She also covers customer service. This is a section worth reading twice. Our businesses are built on the desires of the customer. Like all business without them, we don’t sell. The final section covers how not to sell. She talks about common ways people will get in their own way.

In chapter four she talks about Craft Shows: where to find them, how to get involved, how to apply to be a sellers, and ways to stand out. I have to say when I thought about doing my first craft show I was overwhelmed. I have never been to one. I don’t know anyone who has participated, and I have no clue what I am getting into. So when Grace lays out the basics for me, I have to admit there was a sense of ease to it all. If you are considering participating in a craft show, but are worried that you might not have what it takes you need this book. It covers how much inventory you need going into a show. It talks about ways to display you good so that they are interesting. It also covers ways to set up your booth to be more functional. It also covers networking at these shows.

The fifth chapter is about getting your name out there. It covers several ways to promote your store online, good ways to find people in your area, and purchasing ads. It is one of the shorter chapters, but the information is densely packed. She lists out the best ways to deal with a magazine. She talks about blogging. (This is actually about the time I started mine. I knew I wanted one, and her book gave me a bit more focus.) She also talks about social network site.

In the final chapter, she talks about trying to balance work, crafting, and personal time. I am one of the obsessive crafters. I can sit around working on projects for hours. I try to balance this by beading about to construct my jewelry while talking to people. My friends are understanding and know that it is mainly a need to fidget. But, after a while you have to find a way to have this balance. She covers a few ideas on how.

So in general, I love this book. I believe that anyone who has or is starting an Etsy store needs this book. I suggest going down to Borders or Barnes&Nobels, get a cup of tea or coffee, and find a spot to hold up for thirty minutes. Read through the book and see if it is for you.

Book Review: Crafty Superstar (Part 1)

(In an attempt to have these be smaller posts I am going to break this up into a few posts…)

Book Title: Crafty Superstar
Author: Grace Dobush
ISBN-13: 987-1-60061-320-3
ISBN-10: 1-60061-320-9
US $17.99 / CAN $21.99

At some point I decided that my Etsy shop needed to be more then just a hobby. The actual creation of items I make stemmed out of a hobby, but I was treating the business side of my craft that way too. I was maintaining a small inventory. I wasn’t listing new items frequently. And, in honesty I wasn’t very worried about getting my name out there. So I wasn’t very surprised when it never went anywhere. But, one day I created the first blossom ring. The attention I got was overwhelming. So I went down to my local bookstore, and started looking for a book to help me.

I ran across two and after reading a bit in both went with Crafty Superstar. Grace Dobush’s writing style is clever, honest, and seems more like someone having a conversation with you. The book has the following chapters: 1: DIY, 2: Business Basics, 3: Selling Opportunities, 4: Craft Shows, 5: Self Promotion, 6: Time Management. Each chapter has a listing of things you should keep in mind, questions that someone should be asking you, and tips for getting what you want. She also ten appendixes that have a list of questions, resources, and forms that will help you accomplish your goals.

In general the first chapter helps to establish your personal style of creating and selling. It also introduces a person to the basics of the crafting community, what you should expect, and an honest look at what is involved with starting an online craft oriented business. Even if you already have a store, I suggest reading this chapter. There were several tidbits that I would not have taken into consideration.

In the second chapter you discuss the information you will need in getting a business up and running. It covers self branding, setting business goals, pricing your goods, hiring on help when you need to boost production, creating a functional workspace, record keeping, and legally protecting your name and brand. This is the chapter I tend to spend the most time reading. In many ways this chapter made me break a few of my own preconceived notions. It never accorded to me that some of the shops that can produce so much quickly might have more then one person working it. In retrospect it makes sense that they would have to have at least 2-3 people, one running the shop and two making. In a perfect world this is generally what I would like to have in the future when I get to a point where I can support it.

Friday Favorites: Steampunk Jewelry

I spent this morning watching Howl's Moving Castle. I love that movie. There is something about the way Miyazaki wraps the concept of World War 2 in a fantasy setting. I love the way the immature super powered male finds his way into growing up through interactions with the woman he was sent to find. I love the way the young woman learns to value herself through fighting for people she cares about. And, Calcifer is the cutest fire demon in creation.

So here is a little sample of the jewelry of the time. Well... at least a modren retelling of it.




People listed:
1. LondonParticulars / 2. revolt70
3. FringeLore / 4. SteampunkCouture
5. sewlutionsbyamo / 6. CosmicFirefly
7. Tistjewelry / 8. asecondtime

Business Sense: Bookkeeping and Records

Finance is the core of a business. You need money to create an item, you need money to list the item, you need money to send the item, and you receive money from the customer. This is the pretty cycle that our money takes when we have an Etsy store. It is actually true of most stores. We the creative people selling our goods have to be aware that the government only wants to see the cycle.

Things to keep in mind:

Receipts
You want to keep them, all of them. If you are buying supplies, reference materials, booth space, organizational tools are all important. I suggest going to Target and getting a receipt folder. I sprung for the sexy one with 12 pockets and a cute blue polka-dot pattern. You can list them as the months of the year. At the end of the year pack everything into month labeled envelopes and those into a larger envelope. Then you can put those away and not worry about them until tax time.

Records for Supplies
You need to keep a list of supplies that go into your pieces and cost. Make sure if the item comes multiples in a pack that you divide the price by the number in the package, then round up to the nearest penny. I have many supplies that are .007 for a single bead. Keeping track of this will do several things for you. First it will help you make sure that you never loose money on a piece. Second you can make sure that the profit margin you are receiving stays consistent in your shop. Third is it allows you to keep tabs on what items you have and need to restock. I have an excel sheet that I have uploaded to Google Docs and a copy on my iPhone. The records of what goes into your piece might also be useful at tax time.

The Tudors...


As I have said before, I like TV. Or rather, I love TV. So I watch TV when I bead. When I am working on the bead embroidery, I like to watch Tudors. The overly lush costuming and extravagant jewelry always shows me a more traditional art style that I can bring into my modern interpretation. In many ways the pieces we see are someone else's recreation. They are lush combining fabrics you want to hold with stone you wish you owned.

There is a broach worn by Anne of Boleyn in the end of the first season. It has dripping pearls and emeralds that are lined in beads. It is given to her by Henry at the beginning of her seduction. She eventually wears it on a lavish green dress. The piece has stuck with me and I hope to design a necklace based on this piece.

Where do you find inspiration?

Friday Favorites: Hand Written

There is nothing better then putting a nice pen to paper. The way it glides across the surface leaving little lines of black along the way. It is a tradition that has become full journals, letters to loved ones, and the occasional to-do list. But it is a method of recording the things that have meaning. So here are just a few ways to record the things that mean the most to you.




People listed:
1. WhatchaMaDoodles / 2. deanpennandpaper
3. MJADesigns / 4. parksideharmony
5. interrupt / 6. APunkinCardCompany
7. emilyanndesigns / 8. GILDBookbinders

Business Sense: Getting your cards out there… now what?

You have designed, ordered, and received your business cards. They are small slips of heavy weight paper that announce to the world that you have a store. You are a person to be taken seriously. So now what? How do you get your business cards into the hands of others? Here are a few simple, yet creative ways to get your cards into the hands of others.

The Public Bulletin Board
Most small restaurants, some grocery stores, and many small boutiques have a “public” bulletin board. They are a small space where people can post for local businesses. This is a great place to display some of your cards. I suggest keeping a small box of attractive pushpins, business cards, and if you don’t want to push through them a way to display them on the board. I suggest hitting up an office store for a display you can mount.

The Dinner Check
The waiter/waitress has taken your plate and come back with a small booklet and a receipt to sign. You flick your wrist and leave your name on the paper. Now you have a choice. You can get up walk away from the table, or you could consider pulling out your business cards and leaving one behind. Think about it. You never know if this person could become your next best customer.

Your Cheerleaders
In some cases this might actually be a group of cheerleaders. Right now one of my best advertisers is someone on the softball team of my old high school. But in general the people promoting my store the most, other then me, is my mother and best friend. They believe in me, and they believe in my art. That is what you need to find. You need to find the people that no matter how many pieces you show them they are still amazed. You need to first show them how much you appreciate them. Then you need to give them as many cards as they will take. You should also give them a piece for free to display. I give my mom jewelry all the time. Because people will see it, ask about it, and they will glow as they tell people about it. That is the best advertising you can ask for.

Meet and Greets
I have my blog, facebook, twitter, and store website listed on my cards. I want the little buggers to do as much for me as they can. I want people to be able to find me. And, I want people to go to my shop. So when I am out talking to other people I always keep business cards for others. I also wear my own jewelry, so that people can ask me about it.

Etsy ate my Blog

So I am not sure what is going on with the javascript trick I use to display my Friday Favorites series. I know that everyone who is using this trick is also suffering a problem. So I might take this time to figure out how to mimic it... or another way to display it.... or I might just find a way to modify the series.

I like TV. I actually like a good TV show more then I will like a good movie. It is mainly because I like the weekly dose of my favorite characters. I find I am more about the character development rather then a single arch. I have a friend who also loves TV, Manicfrequency. It is pretty much what his blog is going to be about. We get together all the time to marathon a series. The easy ones are the ones that are over oddly enough. Today we are trying to catch him up on this season of House. This all started because we are huge Buffy fans.

TV is my guilty pleasure. Right now my personal faves are Supernatural, House, Castle, How I Met Your Mother (HIMYM), CougarTown, Big Band Theory, and a bunch of others.

What shows are you watching?

Friday Favorites: Knitted

I knit. I purl. But, I am not amazing at it. I tend to only knit flat square or rectangular pieces in the form of blankets or scarves. It is one of the talents I like to play at. So I want to tip my hat to the amazing knitters of Etsy that can astound me. These amazing people have created the most stunning pieces.




People listed:
1.plumfish / 2.deniz03
3.aykelila / 4.Blackpurl720
5.Vikki0908 / 6.Happiknits
7.reflectionsbyds / 8.Pilland

Business Sense: Store Policies

I myself had to go to the forums on this question. What do you say in the policies to make the buyer feel at ease? So I learned a few things in my adventures into the grand world of Policies. First the top sellers on Etsy all have detailed policies where the customers know exactly what to expect. They let the customer know as much as they can about how they handle their business. Because we have to remember that Etsy is as much about the business as the handmade craft. So I tried to put together a list of questions that you should consider when you go to write your own.

Payment
~ What kind of payments do you accept?
~ When do you expect payment?
~ When someone does not pay you on the timeline you lay out how will you handle that?
~ Do you make concessions on your expectations if the buyer contacts you?

Shipping
~ Where do you ship?
~ What methods of shipping do you use?
~ What form of packaging do you do to protect your product?
~ Do you offer mail insurance?
~ Are there locations you cannot or do not ship to? Why?
~ Do you offer gift-wrapping for sellers? What do you charge for this?

Refunds and Exchanges
~ Do you offer a refund or exchange?
~ Under what situation do you offer one?
~ If you do not offer one, make a polite statement about why you do not. It will make the customer more comfortable.

Additional Policies
~ Do you consider an equal exchange with other Etsy sellers?
~ Do you frequently get the same question about an item? List them.
~ Is there anything special about your products that your customers need to know?
~ Do you do custom items? How do you handle this? Are there time line considerations?

The reusable items


I like reusable grocery bags. I considered making them for a while. But my skills at sewing are limited to beading. But, today I found the most amazing thing: reusable coffee cup cozies. I think this is an amazing idea. So much corrugated cardboard gets waisted everyday by people enjoying Starbucks. I have done it myself. Now we have options. Amazingly decorated and green options. There are many people online who already sell them. I want to commend people who do this. It is the simple ways we save the planet that make the most long term impact.

If you love drive threw coffee consider buying one that fits your style. I like laurabucci, cupkozy, and CozyCreek. Each of these etsians has a quality that I think makes them unique.

What do you do to be green? Do you have any green tips?

The Story of a Blogger

In my home there is a space that is all mine. It is a glass top desk with a bright white saw horse legs. It is currently covered in smattering of beading supplies, shipping envelopes, and array items that have no business being there. It is my attempt to scratch out a little space that is all my own for my beading. Because in my head, if I don’t take me serious as an Etsy seller then why should someone else. So at night I sit at a computer with my trusty Netflix account and I bead. I pull together all of the colors needed and I entertain myself as I slip my long slightly bent needle through beads.

Tonight I am watching Julie & Julia. Right now I find the two stories to be inspirational. Julia is an inspiration because she found a passion and without hesitation pursued it. She made her way through Paris learning to cook from people who didn’t believe in her. So with the loving support of the people around me I feel thankful. Then there is Julie’s story that is wonderful. Her desire to maintain a blog that she loves makes me appreciate mine more. I enjoy getting to sit down and spending time putting my thoughts out into the world. It is also nice to see how she writes about her trials through cooking. It makes me feel better about writing about my own.

Friday Favorites: Purses

I adore purses. As an artist, I tend to carry way more then I need. You can find anything from a digital camera, two little notebook for ideas, newly purchased beads, pens or pencils, and the normal accoutrements needed for everyday life. So I have a collection of purses in my closet in various shapes, sizes, and colors. Like shoes I tend to have more then I need, but there is always a new one to get. So I wanted to share a few of the lovely pieces I found on Etsy with you. I tend to have a classic or bohemian style to my clothing. So take time to look through the shops of the amazing Etsians.





People listed:
1. / chacha2 2. / ikabags 3. / muhgracie
4. / UpscaleVintage 5. / SpiritDesigns 6. / Upstyle
7. / RiffRaffReview 8. / Debos 9. / spudandpeanut

Tutorial: How to set up Google Analytics Account for Etsy

Before you begin this you need to have a Google Account. They are free, so you will not need to worry about being charged for any part of this….. Now that you have an account proceed. Also I am using basic information for my blog for this example. However since I already have this feature on my blog, I am not using the generated code. So don’t worry I don’t have this personal information out there.

Now if you read my other tutorial, How to set up Google Analytics Account for Blogger, and remember how to set up a google account then you are ahead of the game. You get to Pass Go and skip directly to Step Nine. If you haven't then start with Step One.

STEP ONE:
You will need to go to the Google Anayltics Site: http://www.google.com/analytics/. On the main page you will see the blue box with the Access Analytics button on the right side of the screen. Click the button and it will take you to the next page where you will set up the account.


STEP TWO:
On the second page you will see in the top right hand corner of the page your account email and account information. Next to My Analytics Accounts there is a drop down menu of all of your other web analytics accounts. At the bottom of the list is the option to “Create New Account…” You are going to want to click on this option. This will bring up the next page.


STEP THREE:
The next page is a simple single button click. This page is simply more information on the features and benefits of having an analytics account. You will need to click on the “Sign Up” button to get to the next page.


STEP FOUR:
This is the real information you need to be concerned with for the analytics account. You will need to list your website’s main url, in this case you will need your shop URL. You will also need to name the analytics account. This is the name Google Analytics will use on the main page. So when you set up another analytics account for your Etsy Store you will be able to distinguish. Then you will be asked to list your Country and Time Zone so that they can use time stamps that will be accurate for you.


STEP FIVE:
This is the contact information you will need for setting up your account. This is basically so that they know whom to address when they send you an email. This is also letting them know that the person signing up for this feature is the person connected to the email account. You will need to put in your Last then First name as well as you country. If you forget to list your country you will get a error message and they will hold you on this page until you do.


STEP SIX:
On the next page you will have to accept the Terms of Service before you can proceed.



STEP SEVEN:
Now you are down to the nitty-gritty. Google has generated code for you to use. You have a couple of options in number 1. Don’t mess with these. You want to leave this as a single domain, which is the default. In number 2, you have the generated code. You want to make sure you select it all. I would click in the box and press CTRL-A to select all then CTRL-C to copy. For a Mac, you are going to press Apple-A then Apple-C. This will give you the code Google will need to be able to track information.


STEP EIGHT:
Now that you have the code. In most cases you would need the whole code to set up the Google tracking. But Etsy has set up a feature which means that you only need a sting of the code. On the ninth line which should look like: var pageTracker = _gat.getTracker("UA-########-#");. You only need the part that is UA-########-#. This is your personal google tracking code. The rest of it is just telling Google to look at the number and what to do with it. So write the number down or copy it.


STEP NINE:
Now you need to go to the Etsy site. You will need to log into your account to set up the google tracking number. Once you have signed in you will need to click on the link "Your Etsy".


STEP TEN:
On the left hand side there is the secondary links for your account. You will need to scroll down until you have found the "Shop Setup" area. The seventh option is Web Analytics. You will need to click on this one.


STEP ELEVEN:
You will see the Etsy Web Analytics page with an insert field where you will want to put in the Google tracking number: UA-########-#. Once you have the field filled out then you will just need to click the "Save Changes" button.


STEP TWELVE:
Once you click the button then you will see the statement: "You are all set up!" If you see this you have done everything correctly. If you get an error then you need to make sure that you listed the number correctly. This is why I suggest cut and paste.


Now that you are set up all you need to do is wait for the statistics to come rolling in. I would give it a few days then go back to Google Analytics to see the rewards.